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Image optimization is like a curvy mountain road

How to Choose the Best Image Optimization Solution for Your Website

The Definitive Guide to Choosing the Right Image Optimization Solution for Your Business by Scott Saunders-Singer There are plenty of CDN solutions out there that provide bolt-on image optimization. These third-party tools often fail to deliver the best image optimization and further complicate integration and coding. Generally, these tools solve only a portion of the […]

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4 Reasons Your Website Might Not Be Ready for Google’s Algorithm Update

4 Reasons Your Website Might Not Be Ready for Google’s Algorithm Update

By Scott Saunders-Singer Time is running out. So it’s time to be blunt. Most websites aren’t ready for mobile first indexing or Google’s new scoring algorithm update beginning mid-June with a complete update August 2021. In conversations with ecommerce teams, they think their website is “good enough” and it won’t affect them. Responsive Website Does […]

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Core Web Vitals Score Updates Impact Google SEO

Core Web Vitals Score Updates Impact Google SEO

Google has officially confirmed the next core algorithm update to shift page ranking factors in May 2021. They make a bunch of changes every week, particularly to encourage webmasters to keep updating their sites beforehand. The update includes a series of benchmarks to enhance the user experience. So soon after the update, Core Web Vitals, […]

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MASARISHOP.COM – Case Study

MASARISHOP.COM – Case Study

High-End Fashion eCommerce in South Asia MASARISHOP.COM RESULTS • 99% cache hit rate • 2X resolution enhancement • 70% reduction in payload, or 1.5TB saved per month • 74% WebP savings – for Android • 54% JPEG 2000 savings – for iPhones Download Case Study PDF MASARISHOP.COM is a 24/7 style destination, providing high-end, curated fashion […]

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Next.js Image Optimization – Image Component and ImageEngine Compared

Next.js Image Optimization – Image Component and ImageEngine Compared

Next.js’ version 10.0.0 release in October of 2020 came with exciting news for developers – built-in image optimization thanks to its brand-spanking new Image Component. By automatically applying certain best practices and steering developers towards adopting them, it promises to help developers stay on top of optimizing performance for image-heavy web apps. Advanced, intelligent image […]

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ImageEngine Just Got Even Better!

ImageEngine Just Got Even Better!

The business value of an image CDN has been acknowledged by the online industry over the last year. Google recommends image CDNs on a general basis, but it’s also required to achieve good SEO when core web vitals performance are included in the ranking algorithms.  Moreover, the web development community has acknowledged that images should […]

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Why Use an Image CDN for AVIF?

Why Use an Image CDN for AVIF?

New Image Formats: Confusing Options GIF, BMP, JPEG, PNG, TIFF, JPEG 2000, JPEG XR, SVG, WebP, AVIF. There are so many image formats to chose from when building a website. How should a website developer choose image formats for the best performance and quality? With so many formats, it is tough to select the right […]

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How Efficient is AVIF?

How Efficient is AVIF?

How Much Better is AVIF? There are several studies and examples that demonstrate how much better AVIF is for compressing, or reducing the byte size of an image, while still maintaining the image quality. Netflix has been cheering for AVIF for a while. Google themselves are demoing and comparing AVIF image quality and file size […]

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What Browsers Support AVIF?

What Browsers Support AVIF?

November 2020 Support for AVIF (AV1 Image File Format) was introduced to the mass market by Chrome 85 in August 2020. Likewise, Opera started to support in release 71. Soon, Firefox is expected to enable AVIF by default, but the feature is currently hidden behind a flag. In terms of the share of browsers and […]

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What is AVIF?

What is AVIF?

What is AVIF? AVIF is an image format that uses the same compression algorithms found in video codecs. Wikipedia defines AVIF like this: AV1 Image File Format (AVIF) (pronounced [əˈ vif]) is an image file format specification for storing images or image sequences compressed with AV1 in the HEIF file format AV1 is the royalty-free […]

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