- Case Study

Ken Jones
July 6th, 2020


Accelerating Images for Improved Middle East eCommerce is a nutrition and supplements eCommerce website that delivers to customers in the Middle East and North Africa. As a company that is solely reliant on online sales, knows that decreasing their page load time is critical for attracting and keeping shoppers on their site. ImageEngine solved their image payload problems.

Their wide product selection and high-quality images posed a problem for especially on mobile. Additionally, had to figure out how to overcome the lag in Middle East mobile user experience (UX) as their server was located in Ireland. How can an image-intensive eCommerce platform speed up its UX for mobile-based customers in the Middle East and North Africa? evaluated and chose ImageEngine by ScientiaMobile.’s extensive tests showed that ImageEngine effectively tailors images to each mobile device and delivers them quickly through its content delivery network (CDN).

Here’s what they found…

“In the Middle East, if you are sending a large image to a mobile phone and scaling it on the client side, and the user is on a slow mobile connection, then the slow performance will make people bounce. Most of our customers are using mobile in a region with few POPs, so reducing image size without reducing quality is critical. ImageEngine helped us with that.”

Azzam Jarad, Chief Technology Officer,

The Problem

For, they had repeated problems with high-resolution images, approximately 20,000 in total, that would not appear properly on all devices. They would manually scale these images for different variations in mobile, tablet, and desktop screen sizes. This persistent problem was only exacerbated by the lack of points-of-presence (POPs) in their customers’ region. Knowing the average customer used their mobile phone for purchasing, it was crucial to make a UX that worked for the mobile audience. To attract and convert mobile visitors, they knew they needed to accelerate how fast their site loaded. had already implemented a traditional CDN, but it only slightly improved performance. In addition, the increasing number of customer visits were rapidly driving CDN costs higher. needed a solution to accelerate their website, improve conversions, and control future CDN operating costs.

A major opportunity for improving website speed was to reduce’s image payload without sacrificing image quality. A mobile shopper buying’s products typically downloaded two high-resolution images per product page. On mobile devices, these images were heavier than they needed to be. Higher resolution and file size did not yield perceptible differences in user experience. If could reduce their image payload, then mobile pages would load faster.

The ImageEngine Solution tested ImageEngine’s resizing CDN service to address their image acceleration challenges. ImageEngine is unique because it seamlessly combines three services.

How ImageEngine Works Jul 2021-01

First, ImageEngine leverages ScientiaMobile’s WURFL device detection to identify the devices coming to’s website. Once detected, ImageEngine uses intelligence about the device to drive image resizing and compression. For example, the ImageEngine detects screen and viewport dimensions, screen resolution (PPI ratio), operating system, and image file types supported. It proactively detects device information without using slow, cumbersome javascript.

Second, ImageEngine leverages this device information to automatically resize, convert, and compress images in real-time. It resizes only when images are requested. ImageEngine also caches images, so there is no need to resize them for subsequent requests from identical devices.

Third, ImageEngine uses its global image CDN with device-aware edge servers. This means that ImageEngine’s logic is pushed to the edge of its global network. Images are cached as close to customers as possible, resulting in a 65% faster web page download time.

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Use our image speed test to see how ImageEngine will improve your own website’s image web performance. Learn more about ImageEngine here.

The Deployment operates its website on the Magento platform. ImageEngine provides a simple integration process to start processing the images served by Magento. started their roll-out of ImageEngine by performing A/B tests on specific mobile devices. Immediately, saw a speed improvement when measuring using independent third-party tools like WebPageTest. They tested on different devices and operating systems and were able to see a very good image resolution across all the devices they tested.

They also saved development time. Previously developers had custom-scaled and written code to serve different image sizes based on device type. This former process was time consuming, and frequently failed to yield good UX results. This high-cost manual process was nowhere as effective as what ImageEngine provided, so abandoned the process and removed the custom code after onboarding ImageEngine. reduced their total image payload, which improved performance and lowered CDN costs. Originally, total image payload was 5TB per month on After implementing ImageEngine, had less than 2TB, which was a huge reduction or 69% savings in usage. previously served only a couple variations of large images to all devices, but after using ImageEngine’s customized image resizing solution, saw an average acceleration of 33% or more than 3 seconds. And when customers, were in regions with slow mobile network service, the page load-time acceleration was even greater. used CNAME DNS records to direct traffic through ImageEngine. Immediately, ImageEngine’s compression began to yield speed improvements versus’s legacy CDN approach.’s Chief Technology Officer, Azzam Jarad stated, “It was clear on mobile that the load time was faster.”

ImageEngine’s simplicity and ScientiaMobile’s 24/7 support made this roll-out quick and streamlined. also enjoyed an easy deployment with minimal switching costs. Sporter Payload and Time Summary-02

The Results for

After running ImageEngine, achieved 69% savings on their image payload. On a monthly basis,’s image payload was reduced by more than 3,600 GBs, resulting in major CDN cost savings and increase in mobile visits. Not only that, but found that revenue increased by 34%.

Internally, the simplification of the image workflow for the team enabled their IT and DevOps staff to focus on more strategic eCommerce issues. Download Case Study